by Horacio E. Gutiérrez, Microsoft
from Volume 3, Issue 1 (Summer 2012)
Abstract: IP laws around the world have protected the visual appearance of industrial products for generations. We now see an explosion of innovative designs in electronic products as demonstrated by offerings from a wide range of technology companies, including Microsoft, Huawei, ZTE, Baidu, and Sony, all of which are present today to join in this conversation. With the rapid change in technology, we now face the challenge of adapting that protection to address the visual appearance of designs in new virtual environments.